The beginning of 2019 was marked by the signing of a major contract with Zara.
Zara is a leading trading network of Inditex group of companies, that belongs to the Spanish tycoon Amancio Ortega who also owns brands like Massimo Datti, Pull and Bear, Oisho, Zara Home, Stradivari, Lefty and Bershka. Zara The main office is in La Coruña, Spain, where the first store opened in 1975. It is believed that Zara needs only 2 weeks from design development to the receipt of a new line on sale, compared to the average industry-wide term of six months. Moreover, over 10,000 new designs are developed during the year. Zara has been able to resist the widespread trend in the clothing industry to locate production outlets in low-cost countries. Perhaps having chosen an unusual strategy, the company preferred investing part of the profit in opening new outlets but not to advertising costs.
The company Inditex (Spain), which is the copyright holder of the franchise, brings a successful history of developing its own unique business strategies. Zara invests very little in advertising campaigns, in contrast with its competitors. Despite this, customers all over the world are steadily purchasing clothes in Zara brand stores
Zara stores have seven main product lines for men and women’s clothing. Every product line consists of five subsections. Subsections are divided into: Underwear, Outerwear, Shoes, Cosmetics and Accessories. Zara catalogs also include a line of clothing for children. The maximum size per female line is 12 on the US scale, 16 on the United Kingdom scale or XL.
One of the leading Spanish brands of clothing for men and women Zara conquered the Ukrainian market a long time ago. Thanks to this brand, Ukrainians learned that fashion can be accessible to everyone — just look into the Zara boutique and find a new collection there that repeats the hottest trends from the catwalk and at the same time costs exactly how much ordinary consumers are willing to pay.
The client is at the center of a special business model, including design, production, distribution and implementation through an extensive in-house chain of stores. More detailed information can be found on the Inditex group corporate website: www.inditex.com